You’ve probably heard of digital marketing. You’ve probably heard young professionals mentioning it in cafes, or you’ve heard fellow graphic design students mentioning it during study sessions. Digital marketing, it seems, is everywhere.

You might be wondering what digital marketing actually entails. Though you might have dismissed digital marketing as a viable career option, don’t rule it out so quickly. You might be intimidated by the jargon, but don’t be. You might just miss out on the career opportunity of a lifetime!

What Is Digital Marketing?

Well, it’s not too different from old-fashioned marketing, really. The difference is that the platform for marketing has changed. The ways that services used to be marketed now seem primitive. Remember junk mail flyers? Remember the yellow pages directory? They’re a distant memory in the world of marketing now. Now companies rely on tech-savvy marketers who focus on web development, social media, e-mail marketing, search engine optimization (SEO), and more.

This all might sound intimidating, but these are merely the tools of digital marketing. Few people who begin a career in digital marketing know all there is to know. The tools can be learned by any enterprising individual. The skills needed to get the most out of those tools, however, require a little more training.

What Skills are Required for A Digital Marketing Career?

At LinkNow, you’ll find that the skills to succeed in a digital marketing world aren’t all that different from marketing in the pre-Internet age. A technical background comes highly valued, but don’t discourage yourself by thinking that these skills are only available in expensive universities.

Whether you’re looking to learn about web design, content creation, search engine optimization, you’re going to need to be experts in knowing how the average customer thinks. This is the most important skill of all. If you aren’t able to put yourself in the place of the average consumer, every digital marketing tool will be useless.

It might sound too simplistic, but it is true. Even if you’re a member of LinkNow’s web design team, you always need to ask yourself questions such as:

  • What are consumers looking for?
  • How are consumers using the internet to look for what they want?
  • What impresses consumers? What gets their attention?

Even the most expensive digital marketing package or the most skilled in-house web designers are useless if they fail to ask these questions on a regular basis.

Don’t pass up on a career in digital marketing just because you haven’t mastered the secrets of SEO or content management software. As long as you’re willing to learn, you’ll have no problem with these tools. What’s important is that you understand the basic concepts of marketing.

Digital Marketing is Always Evolving

As the virtual landscape changes, so too does digital marketing. If you like working in a fast-paced environment, then digital marketing is right for you. At LinkNow, we’re always implementing new strategies to see what works best for our clients. These advancements benefit our staff as well. With every new development comes another learning opportunity for our team members. Your computer programming or business marketing skills could be what gets you through the door, but there’s no telling where you’ll wind up after that.

If an ever-evolving work environment is enticing, maybe digital marketing is right for you. Contact LinkNow if you’re ever curious about available employment opportunities. We’d love to hear from you!